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What does it really take to translate strategy into execution, and where do most companies get stuck?

Innovation gets talked about constantly, but very few organisations do it consistently at scale.

In strategy conversations, it’s easy to focus on the plan: the vision, the roadmap, the PowerPoint. But as Cairo Walker, Head of APAC at Omnia, makes clear in this interview, strategy rarely fails because the idea was wrong.

In this conversation, Charlie Newark‑French shares a grounded, execution-first view of where organisations most often misjudge the mechanics of strategy, and what that means for CSOs operating under tighter constraints. Rather than focusing on frameworks or theory, the discussion stays close to what execution data and lived experience consistently show. Charlie explores: Which organisational rhythms leaders underestimate most — and why cadence, not intent, is often where exec

In a world where disruption has become the baseline, not the exception, strategic advantage increasingly depends on understanding culture, not predicting it. At the 2025 Chief Strategy Officer Conference in Sydney,  Eloise Liley, Chief Strategy Officer at TBWA , unpacked the cultural forces reshaping how Australian brands grow, differentiate, and stay relevant. Drawing on insights from TBWA’s global  Cultural Intelligence  practice and the network’s annual  Edges  report, Lil

Executive Talk with Phil Phelan, Chief Strategy Officer, Publicis Sapient.

Executive Talk with Arpan Banerjee Head of Strategy & Transformation, Capgemini Invent

In most organisations, neuroinclusion is still framed as a culture or HR initiative. Jim Hogan’s session at the Chief Strategy Officer Conference makes a very different argument, and one that’s hard to ignore.

Strategy Meets Systems. Why the Future of Strategy Is Real-Time

In this edition of The Strategy Brief’s Exec Edge Q&A, we sit down with Mobin Barati, to discuss what it really takes to keep strategy both alive and actionable.

To explore how organisations can move beyond dashboards and reporting to truly embed data into their strategic DNA, we sat down with Damian Thompson, Head of Technology Strategy & Data at Cricket Australia.

To explore how leaders approach these challenges, we sat down with Luke Westlake, Director of Product & Strategy at Experian, for a candid Q&A.

To understand how strategy leaders can design for resilience without losing focus, we spoke with Andrea Hoymann, Head of Strategy at Brand Chemistry.

How do you take a strategic approach to data? We put that question to John Turnbull

Sita Brown, Head of Strategy at Siemens

In this edition of The Exec Edge, we sat down with Luke Short, Senior Director, APAC Commercial Transformation at PepsiCo

This thought piece is authored by Josephine Gianni, Innovation Director & Co-Founder of Sandbox, a leading Service Design & Innovation Agency

A conversation with Charlie Newark-French, CEO of Cascade

A conversation with Rachelle Cooper Kulkarni, Founder & CEO of Sustainify.

Arpan Banerjee on the Strategic Impact of Agentic AI