Research & Insights

Most organisations have now completed their initial AI pilots. Some have delivered promising results, but far fewer have successfully embedded AI into core business processes in a way that creates lasting strategic value.

One of the questions that comes up most often in conversations with strategy leaders is deceptively simple: who actually owns strategy? In many organisations, the strategy function sits in a complex space, between corporate and business unit priorities, between advising and executing, and between influence and accountability. In this recent session with Cascade, we explored what a realistic and effective strategy mandate looks like today, how organisational structure shapes

As AI, immersive technologies and evolving consumer expectations reshape how value is created, strategy leaders are being pushed beyond traditional planning cycles toward something more adaptive.