Making Strategy Stick
Sep 28
1 min read
What does it really take to make strategy stick?
Trevor Lowder, Head of Transformation at Primo Foods, draws on almost 30 years across marketing, innovation and enterprise transformation, as well as his experience founding a social enterprise focused on men’s mental health, to explore why successful transformation depends on creating the right conditions for people to understand, challenge and ultimately own change.
A practical and personal session on psychological safety, tackling the real problem before jumping to solutions, and why ownership can be far more powerful than accountability when turning strategy into action.
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