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The AI Readiness Trap: Why Buying Tools Isn’t Building Capability

  • Writer: Max Bowen
    Max Bowen
  • Oct 10, 2025
  • 2 min read

Updated: Nov 10, 2025

Corporate AI adoption is accelerating; licenses purchased, pilots launched, dashboards demoed. On paper, it looks like progress. But too often, “AI readiness” means little more than tools bought, not capabilities built. The trap: assuming procurement equals transformation.

What follows is wasted spend, disillusioned executives, and a widening gap between AI’s promise and what the business actually captures.

In conversations with CSOs, three patterns appear again and again:

1. Shelfware Syndrome

AI licenses get bought to “signal progress,” but never find traction. Functions don’t know what problem the tool solves, so it sits unused. Practical fix: Tie every AI investment to a P&L-linked use case before procurement. No business outcome, no purchase.

2. Translation Gaps

Vendors speak in models and APIs; business leaders think in outcomes. Without a translation layer, AI initiatives stall in pilot mode. Practical fix: Build a cross-functional “AI strategy guild”. People who can translate business needs into technical requirements, and vice versa.

3. Mistaking IT for Operating Model Change

Firms treat AI adoption like a system rollout. But true impact requires redesigning workflows, roles, and decisions. Practical fix: Treat AI as operating model change. Budget for change management, reskilling, and governance, not just software.

Why This Matters AI adoption is entering the boardroom agenda. The CSOs who frame it as capability-building, not procurement, are the ones who will turn hype into measurable advantage.

Questions Every CSO Should Ask

  • Which AI investments are tied to real business outcomes?

  • Do we have a translation layer between vendor and business?

  • Are we treating AI as a system rollout, or as an operating model redesign?

TL;DR AI readiness isn’t about tools in place, it’s about capabilities built. The firms that understand this distinction will actually capture the upside.

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