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Synthetic, Not Speculative: A New Way to Prove Creative Work
Opinion piece by Eloise Liley, Chief Strategy Officer, TBWA/Melbourne
Jun 264 min read
Designing Strategy in High-Volatility Environments
A conversation with Dan Canham, Founder & CEO at Tomorrow Strategy Co.
Jun 263 min read
Translating Strategy into Operational Execution
A conversation with Michelle P., Director - Strategy, Ops & Sustainability for Natural Solutions Co
Jun 263 min read
Balancing Long-Term Vision with Short-Term Pressure
A conversation with Ryan O'Connell, Chief Strategy Officer & Founder at Jnr.
Jun 263 min read
Why Organisations Say They’re Customer-Centric, But Can’t Measure Customer Friction
There’s a quiet paradox sitting inside almost every large organisation today. A strange tension between aspiration and reality.
7 days ago3 min read
AI Overload → Strategic Use-Cases, Not Enterprise Fantasies
Across strategy and transformation teams, leaders are quietly shifting from “enterprise-wide AI ambition decks” to a shortlist of high-confidence, high-value use-cases.
7 days ago1 min read
The Adaptive Strategy Cycle
A practical operating rhythm for strategy teams who need their organisation to move faster than the world around them.
Nov 193 min read
Capital Moves Faster Than Governance: Why Strategy Leaders Are Rewriting the Rules of Resource Allocation
Why Strategy Leaders Are Rewriting the Rules of Resource Allocation
Nov 193 min read
The New Friction Point: Strategy Bottlenecks in the Middle
Even with clear executive alignment, many strategies are stalling in the “frozen middle”. Managers caught between business as usual pressure, unclear priorities, and fear of making the wrong trade-offs.
Nov 171 min read
The Great Internal Rebuild: Why Operating Models Are Breaking Faster Than Strategies Can Adapt
There’s a quiet conversation happening inside strategy circles right now. Not the loud, headline-grabbing kind. More like the “closed-door, off-the-record, we-need-to-talk-about-this” kind.
Nov 133 min read
Dynamic Resource Allocation
Move talent and budget monthly instead of locking it in annually.
Nov 72 min read
The Decision Speed Model
Most organisations don’t fail from bad decisions — they fail from slow ones.
Nov 72 min read
The 90-Day Strategy Cycle
The operating rhythm for organisations moving faster than planning cycles.
Nov 72 min read
Stage-gate funding on leading indicators, not calendar
Stage-gate funding on leading indicators, not calendar
Nov 71 min read
Tool sprawl → value consolidation (not just cost cutting)
Tool sprawl → value consolidation (not just cost cutting)
Nov 71 min read
Data contracts: the quiet unlock for AI reliability
Data contracts: the quiet unlock for AI reliability
Nov 71 min read
Choose the right AI pattern: RAG before fine-tuning
Choose the right AI pattern: RAG before fine-tuning
Nov 71 min read
Quarterly is too slow: adopt a 30–30 cadence
Quarterly is too slow: adopt a 30–30 cadence
Nov 71 min read
Measure decision latency, and set a hard SLA
Measure decision latency, and set a hard SLA
Nov 71 min read
The Shrinking Strategy Horizon: Why 4-Year Transformations No Longer Work
For decades, transformation programs operated on a familiar cadence:Set a bold 3–5 year plan. Mobilise. Execute. Check back at the finish line.
Oct 282 min read
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