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Quarterly is too slow: adopt a 30–30 cadence

  • Writer: Max Bowen
    Max Bowen
  • Nov 7
  • 1 min read

What’s happening High-performing teams are moving to 30-day execution cycles with a 30-minute weekly calibration. It shortens the learning loop without creating weekly chaos.

Why it matters AI, competitors, and customer behavior now shift inside a quarter. Faster cycles = faster evidence → faster reallocation.

What to do next week

  • Schedule a 30-minute “learning → allocation” sync.

  • Force one concrete move (budget, talent, priority) each week.

  • Review the impact in 30 days, already on the calendar.

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