🎥 From the Field: John Turnbull on Embedding a Strategic Approach to Data

How do you take a strategic approach to data?

We put that question to John Turnbull, a seasoned media strategist with over 25 years’ experience shaping brands and driving results across Australia’s media landscape.

In his short take, John explains why getting the right people in the room, strategists and data professionals together, is the key to breaking down what’s happening and why. The outcome? Data that builds cross-team trust and sharpens decision-making.

▶️ Watch his full take below.